COV TSWV YIM: Nyob rau hauv xyoo tas los no, ntxiv rau cov kev cai ib txwm muaj xws li cov khw muag khoom loj, khw muag khoom, thiab cov khw muag khoom, cov khoom ua si plush kuj muaj qee qhov kev muag khoom tshiab. Tsis tas li ntawd, raws li tus qauv tshiab ntawm cov menyuam roj hmab paj rwb, tag nrho cov khoom ua si plush tuam txhab tuaj yeem them xim.
Taw qhia
Tsis ntev los no, cov xov xwm uas cov menyuam roj hmab xws li "Lina Belle" thiab "Bing Dwen Dwen" tau raug nyiag tau dhau los ua qhov tseem ceeb ntawm cov pej xeem nyiam. Ib tus neeg sau xov xwm los ntawm Suav thiab Txawv Tebchaws Cov Khoom Ua Si Txhua Lub Chaw Tshaj Tawm tau pom tias thaum twg tus IP nrov tshwm, nws thawj cov khoom siv hauv tsev nrov yuav muaj cov khoom ua si plush.
Raws li cov khoom ua si ib txwm muaj, cov khoom ua si plush muaj qhov tsis zoo rau lub caij nyoog, feem ntau yog kub thaum lub caij nplooj zeeg thiab lub caij ntuj no, thiab npub thaum caij nplooj ntoos hlav thiab lub caij ntuj sov; tab sis lawv kuj muaj qhov zoo, uas tuaj yeem siv los ua cov khoom ua si rau cov menyuam mos thiab cov menyuam yaus, ua kev xaiv rau cov neeg laus, thiab ua khoom plig rau lwm tus. Thaum xaus ntawm lub xyoo thiab pib ntawm lub xyoo, plush cov khoom ua si yog muag zoo, tshwj xeeb tshaj yog ntau yam khoom uas haum rau lub ntsiab ntawm lub Xyoo Tshiab. Saib tag nrho lub xyoo, cov kev tawm tshiab tau nce, uas xav tias yuav dhau los ua cov channel tshiab rau cov khoom ua si plush.
XYOO TSHIAB XYOO TSHIAB NTAWM LUB SIJ HAWM NTAWM CHAW UA HAUJ LWM
Shijiazhuang Nansantiao Jinzheng Cov Khoom Ua Si City yog cov khoom ua si lag luam wholesale radiating rau Hebei, peb lub xeev sab qaum teb sab hnub tuaj, Inner Mongolia, Shaanxi thiab lwm qhov chaw. Tus thawj coj ntawm lub nroog cov khoom ua si tau hais rau cov neeg sau xov xwm tias tom qab nkag mus rau lub caij ntuj no, kev muag khoom ntawm cov khoom ua si plush hauv lub nroog cov khoom ua si yog qhov zoo, tshwj xeeb tshaj yog ntau yam zodiac series thiab Internet celebrity series. "Cov khoom ua si plush uas haum rau lub zodiac thiab Xyoo Tshiab cov ntsiab lus yog hu ua 'cov khoom liab', thiab lawv feem ntau muag hauv xyoo dhau los. Thaum Lub Ib Hlis Ntuj xyoo tas los, qhov tshwm sim ntawm tus kab mob sib kis hauv Shijiazhuang tau ua rau muaj kev rov qab los ntawm 'cov khoom liab' hauv cov tub lag luam, yog li txhua tus neeg tau ceev faj ntau dua rau xyoo no, tsuas yog qee lub zog ntawm cov khoom lag luam kuj tseem loj, thiab cov tub lag luam feem ntau tsis twv. txhawm rau khaws cov khoom loj. Txawm li cas los xij, xyoo no "cov khoom liab" tau ua tiav zoo, thiab qhov kev thov rau cov khw muag khoom loj tau nce siab. Ntau tus tub lag luam tsuas tuaj yeem hloov cov khoom ib ntus los ntawm cov tuam txhab tsim khoom, thiab vim tias muaj kev sib kis, cov daus hnyav, thiab lwm yam. Kev thauj mus los thiab kev thauj mus los tsis zoo vim yog yam. " Thaum Lub Ib Hlis 24, thaum tus neeg sau xov xwm xam phaj Ren Tus Thawj Coj, "cov khoom liab" hauv Shijiazhuang cov khoom ua si hauv khw tau muag tawm.
Ntxiv rau cov khoom lag luam uas haum rau Lub Xyoo Tshiab lub ntsiab lus, "cov khoom loj" (cov khoom lag luam nrog cov khoom loj dua) kuj tau muag zoo ib xyoos dhau los, xws li cov goose loj loj, ntev pov hauv ncoo thiab lwm yam khoom. Tus Thawj Saib Xyuas Ren tau hais tias thaum kawg ntawm lub xyoo, ntau lub tuam txhab yuav yuav cov khoom ua si plush high-end ua khoom plig rau cov neeg ua haujlwm thiab cov neeg siv khoom. Cov khoom ua si plush ntawm Shijiazhuang Nansantiao Jinzheng Cov Khoom Ua Si Hauv Nroog feem ntau yog los ntawm Guangdong, Shandong, Hebei thiab lwm qhov chaw, ob qho tib si thawj thiab tso cai, uas tuaj yeem ua tau raws li qhov xav tau ntawm cov neeg siv khoom sib txawv.
Thaum xaus ntawm lub xyoo yog lub caij muag kub rau cov khoom ua si plush. Thaum lub sij hawm so ntawm lub xyoo, cov tub lag luam yuav siv sij hawm teb rau cov tswv yim muag khoom raws li cov neeg siv khoom xav tau los txhawb kev muag khoom. Tus Thawj Saib Xyuas Ren tau hais tias vim tias cov khoom ua si plush yog qhov tsim nyog rau khoom plig, lawv kuj tau nrhiav los ntawm ntau tus neeg thaum muaj ntau lub koob tsheej. Thaum lub caij nplooj ntoos hlav Festival, "cov khoom liab" thiab "cov khoom loj" yog qhov muag tau yooj yim, thiab cov qauv muag zoo tshaj plaws niaj hnub suav nrog ntau yam menyuam roj hmab, IP khoom thiab lwm yam khoom.
TXOJ CAI NTAWM TUS NEEG UA HAUJ LWM
Nyob rau hauv xyoo tas los no, ntxiv rau cov kev cai ib txwm muaj xws li cov khw muag khoom loj, khw muag khoom, thiab cov khw muag khoom lag luam, tseem muaj qee qhov kev muag khoom tshiab rau cov khoom ua si plush.
★ Chain ntawm boutique / khw muag khoom. Ntau thiab ntau lub khw muag khoom / khw muag khoom hauv khw muag khoom thiab kev lag luam, xws li MINISO, Chaopin Zhishang, X11, Nome, Minihome, Ximei Eslite, thiab lwm yam, yog cov tshiab rau kev muag khoom ua si plush. Kev Lom Zem Zej Zog, Laiyang Shihong, Meng Shiqi thiab lwm lub tuam txhab kev ua si tau koom tes nrog cov channel no. Raws li cov lus ceeb toom, chain boutique / department khw muag khoom yog tsuas yog rau cov tub ntxhais hluas, thiab cov khw muag khoom nqi ntawm cov khoom tsis siab, xws li los ntawm ob peb yuan mus rau kaum ob ntawm yuan. Cov channel no hloov tau yooj yim heev, feem ntau yog muag yam uas nrov, thiab tuaj yeem hloov kho cov khoom muag raws li kev hloov pauv hauv kev lag luam. Kev koom tes nrog cov channel no xav kom cov tuam txhab nkag siab txog kev lag luam thiab tsim cov khoom lag luam uas haum rau kev lag luam thiab cov neeg siv khoom nyiam. Feem ntau hais lus, cov khoom lag luam nrog kev tso cai IP, ntxim hlub style, nrov xim txuam thiab lwm yam ntxwv yog nrov dua.
Muab hais tias feem ntau ntawm cov channel no yog chained, yog tias kev koom tes tuaj yeem ncav cuag, nws yuav ua rau muaj txiaj ntsig zoo rau kev ua haujlwm ntawm lub tuam txhab. Qee lub tuam txhab hauv kev xam phaj tau hais tias cov khw muag khoom lag luam / khw muag khoom tau pab 50% ntawm lawv qhov kev ua tau zoo.
★Rub lub tshuab menyuam roj hmab. Nyob rau hauv thaum ntxov xyoo, thaum lub upsurge ntawm ntes cov menyuam roj hmab tshuab resumed, tsav tsheb nyhuv ntawm kev muag khoom ntawm plush cov khoom ua si yog qhov tseem ceeb. Nyob rau hauv xyoo tas los no, khw malls, kev lag luam kev lag luam, cov neeg mus ncig tebchaws thiab lwm qhov chaw muaj cov khw muag khoom tshwj xeeb claw tshuab. Cov tshuab claw tso tawm hauv lub khw muaj ntau qhov sib txawv, thiab cov khoom ua si plush hauv cov tshuab claw kuj muaj qhov sib txawv. Txhua hnub so, koj tuaj yeem pom cov khw muag khoom no nrog cov menyuam yaus thiab cov neeg laus.
Hais txog lub tshuab claw raws li cov khoom ua si plush muag channel, kev lag luam muaj cov kev xav sib txawv, qee qhov pom zoo thiab qee qhov tsis lees paub. Txawm li cas los xij, raws li tus neeg sau xov xwm kev soj ntsuam, tsis zoo li ob peb xyoos dhau los, feem ntau ntawm cov tshuab claw yog cov khoom siv qis thiab cov khoom cuav. Tam sim no cov channel tau pom tseeb paub tab thiab raug cai, thiab tus naj npawb ntawm cov ntawv tso cai tiag tiag thiab cov khoom lag luam zoo tshaj plaws yog nce. Ib tug tub lag luam uas ua haujlwm lub tshuab claw hauv Tianhe City, Guangzhou tau hais rau cov neeg sau xov xwm tias cov tub ntxhais hluas yuav tsum muaj cov khoom lag luam thaum tuav cov menyuam roj hmab. Cov khoom uas tsis ntxim hlub, dab tuag, lossis tsis zoo tsis tuaj yeem nyiam cov neeg siv khoom, yog li lawv yuav nrhiav cov khoom uas haum rau lawv thaum xaiv cov khoom. Cov hluas nyiam nws.
★Trendy play channels. Nyob rau hauv 2021 ib leeg, yuav muaj ntau pua lub khw muag khoom tshiab tshiab thoob plaws lub tebchaws, thiab qhov kev ua si nrov tshaj plaws yog qhov tsis xav tsis thoob yog cov channel nrov tshaj plaws tam sim no. Cov khoom ua si plush kuj cuam tshuam nrog Chaowan channel, xws li Chaowan hom pib qhov muag tsis pom cov khoom ntawm cov khoom ua si plush. Tus neeg sau xov xwm kuj pom nyob rau hauv lub khw ntawm TOP TOY tias qee cov khoom ua si plush ilv tau tso tawm rau ntawm nws lub rhawv, thiab tus nqi muag khoom ntawm xya caum txog yim caum yuan mus rau ob lossis peb puas yuan. Los ntawm tus nqi thiab cov yam ntxwv channel, nws tuaj yeem pom tau tias cov khoom ua si plush muag los ntawm Chaowan channel yuav tsum tsis yog tsuas yog fashionable hauv kev tsim, tab sis kuj zoo nkauj thiab exquisiteness. Liao Tangkui, tus lwm thawj saib xyuas ntawm Shenzhen Mengshiqi Cultural Industry Co., Ltd., tau hais tias nws kuj pom tias qee cov tuam ntxhab thiab cov khw muag khoom zam hauv kev lag luam tab tom sim txuas ntxiv txhawb kev zoo nkauj thiab qib siab plush. Cov nyhuv tseem pom, tab sis nws yog hom thiab cov duab ntawm cov khoom ua si plush. Txhim kho cov ntsiab lus ntawm txoj kev.
★Member khw. Qhib lub khw muag khoom ua tswv cuab yog qhov kev hloov pauv ntawm qee lub khw muag khoom loj tam sim no, xws li Metro, Carrefour, Yonghui, thiab lwm yam, tag nrho cov no tau nce tus qauv hauv khw muag khoom. Qee lub tuam txhab khoom ua si plush kuj tau koom tes nrog cov tswv cuab cov khw muag khoom, thiab tau pab txhawb rau lub tuam txhab kev ua tau zoo. Hom khw no pab cov tswv cuab, muaj qhov chaw ua haujlwm siab, thiab muaj kev xav tau siab rau cov khoom zoo. Nws yog haum rau cov tuam txhab uas muag nrog nruab nrab-rau-high-end positioning khoom. Tsis tas li ntawd, txhawm rau tiv thaiv cov cai thiab kev txaus siab ntawm cov tswv cuab, tus nqi ntawm cov khoom hauv cov tswv cuab cov khw muag khoom feem ntau yog qis dua tus nqi lag luam, yog li nws tsim nyog rau cov tuam txhab uas xav txhawb lawv cov hom lag luam ntau dua, thiab luv luv, pop- nce thiab lwm yam kev koom tes yog qhov zoo tshaj plaws.
A NYIAJ MUS SAIB
Los ntawm qhov kev xav ntawm qhov zoo tshaj plaws-muag plush cov khoom ua si hauv kev ua lag luam, cov ntawv tso cai IP qeb yog qhov kub tshaj plaws, tshwj xeeb tshaj yog nrov IP; kuj tseem muaj kev lag luam rau cov khoom ua si plush thawj, xws li thawj series ntawm liab npua thiab Lolita luav, uas yog txhawb nqa los ntawm cov channel. Tsis tas li ntawd, nyob rau hauv xyoo tas los no, muaj ib qho qauv uas cov tuam txhab ua si plush tuaj yeem them nyiaj rau, xws li paj rwb menyuam roj hmab.
Cov menyuam roj hmab paj rwb, uas yog, cov menyuam roj hmab ua los ntawm paj rwb, thawj zaug tau tshwm sim raws li cov khoom siv hauv lub hnub qub, thiab tom qab ntawd maj mam tsim rau hauv cov khoom ua si ntawm tus kheej uas sib xyaw ua ke kev coj noj coj ua, kev lag luam ntxim hlub, thiab kev noj qab haus huv ntawm sab ntsuj plig. Raws li "2021 Cotton Doll Player Insight Report" tso tawm los ntawm Weidian, ntawm cov neeg siv paj rwb menyuam roj hmab, "post-95s" thiab "post-00s" account rau ntau dua 69%; Nyob rau hauv 2021, tus naj npawb ntawm cov neeg siv uas yuav paj rwb menyuam roj hmab hauv internet yuav ncav cuag ib lab, qhov pauv ntim mus txog 1 billion yuan.
Muaj qhov sib txawv ntawm cov khoom ua si ntawm cov paj rwb thiab cov khoom ua si plush, feem ntau nyob rau hauv qhov yuav tsum tau rau craftsmanship thiab cov ntsiab lus yog siab dua, tab sis cov txheej txheem dav dav yog tib yam, yog li muaj ntau plush cov khoom ua si foundries uas kuj muab paj rwb menyuam roj hmab foundry lag luam, thiab ib co. Thaum lub Hoobkas lag luam txawv teb chaws tau hloov mus rau hauv kev muag khoom hauv tsev, cov menyuam roj hmab paj rwb tau raug coj los ua txoj haujlwm tseem ceeb. Yog li ntawd, tsis hais seb lub tuam txhab puas muaj lub zog los tsim cov paj rwb menyuam roj hmab, cov qauv no tsim nyog rau kev mloog.
Post lub sij hawm: Feb-25-2022